Conference Papers

Advancing Dynamic Method Labeling for Optimal Selection in Multicriteria Intelligent Software Systems for Higher Education Business Processes

Adil Joldic, Nina Bijedić, Dražena Gašpar
This paper presents the LANA Adaptive Labeling Framework (ALF) as an advanced framework for dynamic method labeling and selecting optimal data processing methods in multiple multicriteria intelligent software systems, focusing on business processes in higher education institutions (HEIs). Earlier approaches...
2025 DOI Conference

Innovative Data-Driven Email Campaign Strategies with Salesforce Marketing Cloud

Bisera Chauleva, Jovanka Damoska Sekuloska
This study investigates the impact of data-driven email marketing strategies using Salesforce Marketing Cloud, emphasizing innovative techniques for optimizing digital marketing performance. Recognized for its robust analytics and personalization capabilities, Salesforce Marketing Cloud provides advanced tools for improving engagement, conversion...
2025 DOI Conference

Artificial Intelligence in Anti-money Laundering: A New Era of Business Integrity and Ethical Entrepreneurship

Carlos Imbrosio Filho
This paper examines the transformative role of Artificial Intelligence (AI) in enhancing business integrity and fostering ethical entrepreneurship through improved anti-money laundering (AML) compliance. Traditional AML methods, hindered by manual inefficiencies and limited scalability, struggle to detect complex laundering schemes....
2025 DOI Conference

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