Conference Papers

The Role of Successors in Implementing Digital Transformation and Its Impact on the Business Success of Family Enterprises

Tanja Gavrić, Darijo Jerković
This study investigates the critical role of successors in implementing digital transformation within family businesses and its subsequent impact on business success. Based on a survey of 82 businesses, results show that successors who drive digital initiatives experience significant improvements...
2025 DOI Conference

Digital Transformation and HR: Challenges and Opportunities for Companies in North Macedonia

Milena Boskoska Klisaroski, Katerina Hadzi Naumova-Mihajlovska, Tea Josimovska
Digital transformation (DT) is a process of integrating digital technology into all aspects of business, fundamentally changing how businesses operate and deliver value to customers. For successful DT, the human factor is more important than the technology itself. Therefore, this...
2025 DOI Conference

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