Conference Papers

Exploring the Value Drivers of Influencer-Generated Content: Effects on Followers’ Engagement and Behavior

Óscar Soria Martínez, Raquel Sánchez-Fernández, David Jiménez Castillo et al.
Due to the growing industry surrounding influencer marketing, an increasing number of studies are analyzing the characteristics of social media influencers and their persuasive power as criteria for selecting them in brand campaigns. Recent studies show an increasing interest in...
2025 DOI Conference

Fueling the Future: The Interplay of Environmental Consciousness and Hydrogen Vehicle Acceptance

Nikolett Gyurián Nagy
Hydrogen-powered vehicles are playing an increasing role in sustainable mobility technologies. Still, their acceptance depends, to a large extent, on society’s environmental attitudes, in addition to infrastructure development. This research investigates how consumers’ environmental attitudes and openness to innovation influence...
2025 DOI Conference

Beyond the Hype: Exploring ChatGPT`s Role in Banking

Dan Costin Nitescu, Adina Elena Calin, Vanesa-Daniela Ungureanu et al.
The accelerated digitalization of banking organizations in the post- Covid-19 world holds the promise for increased efficiency in customer service, fraud detection or risk management. Artificial intelligence has a significant potential to transform the way banks operate, but can it...
2025 DOI Conference

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