Conference Papers

Coherency of Big Data Analytics and Customer Relationship Management Strategy: Insights from Content Analysis

Magdalena Kuštelega, Iva Gregurec, Sandra Lovrenčić
Digitalization has empowered companies to enhance their customer relationship management strategy through the use of big data analytics. By collecting and storing huge amounts of customer data in databases, companies can develop more detailed customer profiles and predict their behavior,...
2025 DOI Conference

Key Determinants of Digital Transformation: A Preliminary Investigation into Essential Elements of Company Change

Ana Kutnjak
Digital transformation (DT) involves strategic, customer-focused changes that utilize innovative applications of emerging information and communication technologies to create new or enhanced processes, products and/or services, and business models in today’s organizations. Given the broad resonance of digital transformation, this...
2025 DOI Conference

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